Unveiling the Unique World of Marketing in Japan

In this episode of The Now You Know Podcast, Flavio explores the unique landscape of marketing in Japan, characterized by a blend of tradition and innovation. Unlike Western marketing's focus on individualism, Japanese strategies emphasize collectivism, harmony, and exceptional customer service, rooted in cultural values like "Wa" and "omotenashi." The episode also distinguishes between the relationship-focused long-term approach of Japanese marketing and the transactional nature of sales, emphasizing the importance of trust and loyalty in Japanese business practices.

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